THE CHALLENGE
Bringing a quote to life through animation. Using personal creativity, enhance and expand the understanding of the original quote.
THE QUOTE
The way to know life is to love many things. -Vincent Van Gogh
THE SOLUTION
Going to the original quote for inspiration, the answer is in the text itself. In the more abstract topics such as life and love within the quote, a representation of these words can remain open to interpretation. By choosing a design style and creating a level of visual abstraction, all of the greatly varied audience will be able to relate and enjoy the animation in some way.
Brainy Quote, a company that helps provide a wide variety of inspirational quotes to a worldwide audience, needed an explainer video for a chosen quote, and I took on the challenge and created a typographic abstract piece illustrating the wise words of Vincent van Gogh.
I wanted to explore a variety of options, ultimately going with a typographic approach that emphasized the words of the quote. This animation could be seen on a variety of platforms, hence the multiple formats, and is truly a celebration of the quote’s author, along with the inspirational words spoken.
CONCEPT 01
ILLUSTRATED EMBRACE
Using a more illustrated and textural style to give visual and emotional feeling to the idea of loving a whirlwind of things in life, down to your core.
Proof of Concept Styleframe
Concept 01 Storyboards:
CONCEPT 02 - chosen direction
TRUEHEARTED TYPE
Using a type based approach with hints of collage, the audience can truly focus on the quote itself, letting it impact to the fullest.
Proof of Concept Styleframe
Concept 02 Storyboards:
First Pass Blocking
Square Format
