event open sizzle reel for yahoo’s 2025 IAB newfronts presentation
For Yahoo’s 2025 IAB NewFronts presentation, we were brought on to script, design, and animate the event-opening sizzle reel, three interstitials, and an animated 3D icon toolkit. Our creative challenge was clear: craft a cohesive visual experience that would not only stand out amid a jam-packed week of announcements and product launches but also leave a lasting emotional impression.
studio
BIEN
BIEN
client
Yahoo!
Yahoo!
creative director
Hung Le
Hung Le
executive producer
Ricardo Roberts
Ricardo Roberts
senior producer
Nicole Beyer
Nicole Beyer
associate creative director
Carlos Alegría
Carlos Alegría
animation director
Ale Imondi
Ale Imondi
scripting
Fabian Marquez
Fabian Marquez
illustration and design
Paula Vidal, Florencia Lopez, Stip, Carlos Alegría, Andrea Gendusa, Myra Rivera
Paula Vidal, Florencia Lopez, Stip, Carlos Alegría, Andrea Gendusa, Myra Rivera
2D animators & compositors
Dustin Scott, Mike Ricks, Rocío Cogno, Ale Imondi, Jessica Buck, Ally Schuman
Dustin Scott, Mike Ricks, Rocío Cogno, Ale Imondi, Jessica Buck, Ally Schuman
3D animation
Andrea Gendusa, Dustin Scott
Andrea Gendusa, Dustin Scott
custom music/sound design
David Jeffers
David Jeffers
See the full project on the bien site.