the project
Apple commissioned a new music video for Zedd and Maren Morris, utilizing the FlipAClip app for dynamic, surrealist animations atop a live-action video. From style frames to full-sequence animation entirely on iPad, our team of cel animators brought this project to life. Drawing frame-by-frame over three and a half minutes, we captured Maren’s emotional journey, building energy and emotion to a crescendo in the fully-cel-animated third act.
studio
Scholar
Scholar
client
Apple
Apple
creative director
Will Johnson
Will Johnson
art director
Danni Fisher-Shin
Danni Fisher-Shin
lead
Irma Hasanic
Irma Hasanic
chapter leads
Madison Ellis, Zach Herdman, Amy Wallace
Madison Ellis, Zach Herdman, Amy Wallace
designers/cel animators
Alex Bernas, Jessica Buck, Kiron Robinson, Geo Barnett, Barbara Benas, Dennie Bright, Gerald Ding, Taik Lee, Aivy Nguyen, Lana Simanenkova, Tahj Stover, Camille Vincent, Khylin Woodrow
Alex Bernas, Jessica Buck, Kiron Robinson, Geo Barnett, Barbara Benas, Dennie Bright, Gerald Ding, Taik Lee, Aivy Nguyen, Lana Simanenkova, Tahj Stover, Camille Vincent, Khylin Woodrow
managing executive producer
Kirsten Noll
Kirsten Noll
executive producer
Antonio Hardy
Antonio Hardy
head of production
Nicole Smarsh
Nicole Smarsh
senior producer
Christina Yiallouris
Christina Yiallouris
associate producer
Nicole Gutzmann
Nicole Gutzmann
flame artist
Dae Kang
Dae Kang
teaser editor
Dannette Mehalik
Dannette Mehalik
music
Zedd & Maren Morris “Make You Say”
Zedd & Maren Morris “Make You Say”
music video editorial
Whitehouse Post
Whitehouse Post
See the full credits & project on the Scholar site.
