PERPLEX is an cohesive and comprehensive conceptual branding for Ringling College of Art + Design's Motion Design conference FutureProof 2023. In creating this with fellow motion designer Kaisin Qiu, the entirety of this project includes all aspects of design, animation, and branding that are to be created for a motion design conference, including an animated title opener, posters, merch, speaker slates, and more. This piece was honored as a finalist in the selection of the ultimate branding of FP23.